| Course | MRKT 4501 Marketing Management |
|---|---|
| Week | Week 9 |
| Paper type | Peer reply |
| Length | About 410 words, 3 pages |
| Format | Discussion reply, APA 7 citations |
| School | Walden University |
| Program | BS in Business Administration |
| Updated | October 2026 |
Free sample paper for MRKT 4501 Week 9
Week 9 Discussion: Responses to Classmates' Marketing Plans
Who Pays for It? A Peer Reply Pressing a Classmate's Regional Expansion Plan on the Money It Implies, Where That Money Comes From, What Stops and Who Approves It
Reply to Jordan
Jordan, your recommendation is to take the bakery chain's frozen pie line into grocery stores in two new states next year, backed by a social campaign and in-store tastings. I think the case for the new states is strong; your figures on the pie line's repeat purchase rate in existing stores make a good argument that shoppers who try it come back.
What I could not find in your post is the money. The plan implies at least three costs you do not state: a sales representative or broker to win grocery buyers in two new states, slotting fees that many grocery chains charge to place a new product on the shelf, and the agency or staff time to run the social campaign and the tastings. Rust et al. (2004) argue that marketing plans gain credibility with finance when they connect spending to outcomes, and the first step is stating the spending. From the case, my rough estimate is that these costs would come to several hundred thousand dollars, which would be more than the bakery's entire marketing budget in your case exhibit.
So where does it come from? One possibility from your own case: the bakery's catering line, which your portfolio review called a dog, still receives about 15 percent of the marketing budget. Harvesting it, as you suggested in Week 4, could free some of the money. What would stop, and who at the bakery would have to approve moving that money?
Reply to Amara
Amara, your plan to add an online booking tool for the dental practice group seems sensible, and you are right that patients increasingly expect it. My question is the same one I would ask of my own plans: who pays? Kotler and Keller (2016) treat a marketing plan as incomplete until its budget is set out. The booking tool has a monthly subscription, staff will need training and someone will have to answer the online booking messages. Your post says the tool "pays for itself" through fewer missed appointments. Farris et al. (2010) recommend stating the assumptions behind any return estimate so they can be checked. How many fewer missed appointments per month would the tool need to produce to cover its cost, and is that number realistic for the practice group?
References
Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2010). Marketing metrics: The definitive guide to measuring marketing performance (2nd ed.). Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
Rust, R. T., Ambler, T., Carpenter, G. S., Kumar, V., & Srivastava, R. K. (2004). Measuring marketing productivity: Current knowledge and future directions. Journal of Marketing, 68(4), 76-89. https://doi.org/10.1509/jmkg.68.4.76.42721
What the MRKT 4501 Week 9 instructions ask for
In Week 9 you reply to a classmate's recommendation by tracing how it would be paid for. Open by stating the recommendation you are responding to in a sentence, and credit what is strong in it. Identify the spending the plan implies but does not state, such as staff, fees or agency costs, and estimate its size from the case if you can. Suggest one plausible source of the money from the classmate's own case, such as a line being harvested or an activity that could be cut, so the challenge becomes help. End on a question your classmate can settle with facts, such as what would stop and who would approve it, and keep the tone collegial throughout.
How this MRKT 4501 Week 9 example is built
The first reply restates the plan to take a frozen pie line into two new states, credits the repeat-purchase evidence and lists three unstated costs, citing Rust and colleagues. It estimates that the costs would exceed the bakery's marketing budget, suggests harvesting a catering line the classmate called a dog and asks what would stop and who would approve it. The second reply, citing Kotler and Keller and Farris and colleagues, asks how many fewer missed appointments a dental booking tool would need to cover its subscription, training and staff time, and whether that number is realistic. Each reply runs one paragraph or two, short enough to read in a busy thread, and neither demands a full budget.
Reading the MRKT 4501 Week 9 rubric
Peer replies are graded on whether they help the classmate strengthen the plan. Restating the recommendation accurately earns credit. Identifying specific unstated costs, rather than asking vaguely about budget, is weighted heavily. Estimating the size of those costs from the case shows engagement with the classmate's material. Suggesting a source of funds from the classmate's own analysis turns criticism into help. A closing question that can be answered with facts keeps the exchange productive. Replies that praise without questioning, demand a full budget or take a combative tone tend to receive lower marks. A reply that the classmate can act on within a day, without new research, is the standard to aim for.
MRKT 4501 Week 9 help from the desk
Read your classmate's recommendation and list everything it would require: people, fees, tools, advertising, time. Then check which of those the post mentions and which it does not. Pick the largest unstated cost and estimate it roughly from the case. Look back at the classmate's earlier work for something that could pay for it, such as a weak product line or a low-return activity. Students often ask "what is your budget?" which invites a vague answer. A sharper question names the cost and offers a source. Keep the tone that of a colleague helping a plan survive a finance review. If the classmate's case has few figures, our writers can help you make a reasonable estimate and phrase the question.
Get a MRKT 4501 Week 9 example written to your instructions
Paste the posts you need to answer with the Week 9 reply prompt and its rubric, and replies pressing each classmate on the funding behind their plan come back in 24 to 48 hours; the first set costs nothing. Two replies take different angles on the money. Any classmate's name is dropped from what the desk returns.
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MRKT 4501 Week 9 questions, answered
Where can I find a free MRKT 4501 Week 9 sample paper?
Both peer replies are reproduced below at no cost.
What question does the MRKT 4501 Week 9 reply ask?
Who pays for the classmate's plan, and what stops to free the money.
Which unstated costs does the first reply identify?
A broker or sales representative, grocery slotting fees and campaign staff or agency time.
Where does the reply suggest the money could come from?
A catering line the classmate's own portfolio review called a dog.
What is the second reply's question about the booking tool?
How many fewer missed appointments it would need to cover its costs.