A memo recommending one funded option, stating its cost and what it displaces, presenting the losing option at full strength, and naming the measure that would show success. Searches like "mrkt 4501 week 5 assignment example", "mrkt4501 week 5 sample" and "mrkt 4501 week 5 example" land here.
What a finished MRKT 4501 Week 5 decision memo looks like
Two or three pages in memo form, with the usual header block and a subject line carrying the recommendation itself, not a topic label. Paragraph one gives the choice, the amount the case attaches to it and the activity it replaces. Here the choice is between taking the enameled line into specialty stores in a new region, market development in Ansoff's terms, and funding a push behind the carbon-steel range, which is product development. A section headed with the losing option lays out its best argument honestly, using the same case evidence. A shorter section explains the deciding factor. Last come the risk most likely to undo the recommendation, the figure that would expose it soonest, and who owns that figure.
How a MRKT 4501 Week 5 example is structured
Everything is arranged around a reader with little time and a budget to protect. The recommendation leads, with its cost and its source of funds in the same paragraph, because a proposal that asks for money without saying where it comes from invites an immediate no. The options follow, set side by side under matching headings so neither enjoys a friendlier description. The losing option then receives its most persuasive case, drawn from the same evidence, which is the move the week is named for. The deciding factor comes after that, stated as one or two reasons rather than a tally. Risk and measurement close the memo, naming the early signal of the choice failing and the person responsible for watching it.
Recommendation, cost and source up front
The first paragraph names the option, the amount the case attaches to it and where the money comes from. A funder could say yes or no on that paragraph by itself, and the rest of the memo exists to make approval the reasonable answer.
Two options described in parallel
Market development for the enameled line and product development for carbon steel are set out under the same headings: cost, time to results, evidence of demand, risk. Parallel description lets the reader compare without translating.
The losing option at full strength
Its best case is argued with real evidence from the case: the carbon-steel category growing faster, the chance to win buyers early. Presenting it this way shows the recommendation survived a fair contest.
The deciding factor
One or two reasons settle the choice, such as specialty retailers already asking for the enameled line in the new region. The memo resists tallying every advantage and names the factor that actually decided it.
The early warning and its owner
The memo's last paragraph identifies the risk most likely to sink the recommendation, the number that would reveal it within a stated period, and the manager who will watch it.
Where marks go in MRKT 4501 Week 5
The losing option is where this memo is won or lost. A straw alternative, described so feebly that the favored option cannot lose, reads as advocacy, and instructors score it as a missing argument. Credit goes to an alternative presented at full strength and then defeated on a stated factor. The recommendation's placement counts too: buried on page two, it costs presentation marks and signals uncertainty. Cost and funding source are checked together, and a request with no stated source of money is treated as incomplete. Accuracy to the case matters throughout. The risk and measure paragraph earns a smaller share, and it is lost when success is described as better awareness instead of a figure with a date.
Get a MRKT 4501 Week 5 example written to your instructions
Attach your case to the Week 5 prompt and rubric; a decision memo that funds one option and argues the losing one fairly arrives in 24 to 48 hours, the first free. Name the two options if your section fixes them. Otherwise the memo weighs two growth routes for a stand-in cookware maker.
MRKT 4501 Week 5 questions, answered
What does it mean to defend the rejected option?
It means presenting the losing option as persuasively as the evidence allows before explaining why it lost. The phrase can sound backward, but the point is fairness: a funder trusts a recommendation more when the alternative was given a real hearing. A weak version of that option, set up to fail, is the most common reason this memo loses marks.
How long should the decision memo be?
Usually two or three pages, and the prompt governs. Length matters less than placement: the recommendation, its cost and its funding source belong in the opening paragraph. Supporting analysis can go in an attachment if your section allows one. A long memo that reaches its recommendation late tends to score below a short one that leads with it.
Is it acceptable to fund both options, one after the other?
Only if the case provides enough money for both, and it rarely does. Recommending one now and the other later can be reasonable, but the memo must still commit current funds to one option and say what would trigger the second. Recommending both without a sequence avoids the decision the assignment is testing.