Two composite Southeast Asian candidates compared on cultural, administrative, geographic and economic distance, each distance tied to a cost the sauce maker would bear, ending with one market chosen. Searches like "mrkt 4504 week 2 assignment example", "mrkt4504 week 2 sample" and "mrkt 4504 week 2 example" land here.
What a finished MRKT 4504 Week 2 country screening looks like
The core is a four-row comparison table, one row for each CAGE distance. Columns hold the two candidates, labeled A and B because both are assembled from several real markets rather than drawn from one. The cultural row records how familiar sweet, smoky sauces are and which languages labels need. Administrative covers trade agreements with the United States, food registration and any currency controls. Geographic notes shipping routes and whether a single port serves most buyers. Economic records household food spending and the share of groceries sold through supermarket chains, each figure attributed to the kind of source a real paper would cite, a national statistics office or an international body. Under the table, each row gets a paragraph turning its distance into a cost, and a short conclusion names the candidate that advances and why.
How a MRKT 4504 Week 2 example is structured
The screening starts from the offer, not the map: a shelf-stable sauce sold through grocery chains, which tells the reader which conditions matter before any country is described. Distances are then taken in CAGE order, and each row answers one question: what would this gap cost the firm, in money, time or risk. Evidence is gathered for both candidates before either is judged, so neither receives the friendlier description. After the table, each distance is weighed rather than counted, since one large administrative barrier can outweigh three small cultural ones. The recommendation follows and names the deciding row. What the screening could not check from a desk closes it, usually how retail buyers actually treat new imports, and hands that question to the research memo due later in the term.
The offer before the map
A bottled sauce with a long shelf life, sold through grocery chains. Stating that first tells the reader which conditions matter, so the table can skip everything a sauce maker would never meet.
Four distances, one row each
Cultural, administrative, geographic and economic distance, after Pankaj Ghemawat, each filled for both candidates from the same kinds of source. Across each row, the differences that touch this firm become visible.
Each distance priced
A second label language is a printing cost; a registration requirement is a delay measured in months; a long shipping route ties up cash. Every row ends with that kind of translation from gap to cost.
Weighing, not counting
Candidate A wins three rows narrowly and loses the administrative row badly. The screening explains why that single row decides the outcome, rather than tallying wins as though every distance weighed the same.
What a desk screening cannot see
How retail buyers treat an unknown imported brand, and whether shoppers try new condiments, cannot be read from statistics. The screening names those questions and passes them forward.
Where marks go in MRKT 4504 Week 2
Screenings lose most of their marks by describing countries instead of distances. Climate, languages spoken and a paragraph of recent politics, set out for two markets with no link to a sauce on a shelf, show research and skip the comparison the prompt asks for. Credit gathers where each CAGE row states what the gap would cost this firm. Every cell's source is checked, and a figure with no attributable source weakens the whole table. Instructors also read for balance, since a screening that gives one candidate a fuller treatment has usually decided before it compared. Graders score the conclusion on whether it names the row that decided it. A last paragraph admitting what a desk study cannot verify earns a small but reliable share.
Get a MRKT 4504 Week 2 example written to your instructions
Pass along your Week 2 screening prompt and rubric; a comparison of two markets on the four CAGE distances returns within 24 to 48 hours, and the first is free. If your instructor assigned candidate countries, list them so the table uses their published data. Otherwise two composite candidates stand in.
MRKT 4504 Week 2 questions, answered
Why compare distances rather than country profiles?
A country profile describes the place, while a distance describes the gap between that place and the firm's home base, which is what creates cost. Ghemawat's framework makes that shift explicit. A profile of a large, wealthy market can still hide a regulatory distance that makes entry expensive. Framing each row as a gap keeps your screening tied to the offer rather than to general facts.
How many candidate markets should a screening include?
Follow the prompt; this week usually asks for two. A broader first pass can filter a longer list on one or two conditions, but the detailed CAGE comparison works best between finalists. Comparing five markets in depth tends to thin every row. Where more are required, a short elimination table before the main comparison keeps the analysis readable.
Where does evidence for each row come from?
Economic rows draw on national statistics offices and international organizations. Administrative rows use trade agreement texts, the target market's food regulator and US government export guides. Geographic rows can use published shipping routes and port information. Cultural rows are the hardest; published consumer research and credible reporting on food habits help. Date every citation, and label your estimates.