MRKT 3001 Week 8 Promotion Plan and Sample Example

Course	MRKT 3001 Marketing
Week	Week 8
Paper type	Promotion plan
Length	About 770 words, 5 pages
Format	APA 7 student paper
School	Walden University
Program	BS in Business Administration
Updated	October 2026

Free sample paper for MRKT 3001 Week 8

Promoting the Free Harness Fitting to New Adopters: A Flyer for the Shelter's Adoption Packet, an AIDA Table, Three Placements Timed to the First Weeks and Every Factual Claim Matched to Its Evidence

Student Name

Walden University

MRKT 3001: Marketing

Instructor Name

Month Day, Year

What this page is doingThe title names the offer, the creative sample and the three parts of the plan around it, ending with the compliance check.

Promoting the Free Harness Fitting to New Adopters: A Flyer for the Shelter's Adoption Packet, an AIDA Table, Three Placements Timed to the First Weeks and Every Factual Claim Matched to Its Evidence

The Creative Sample

The flyer below is printed on a half sheet and placed in the adoption packet that the county shelter gives every new dog owner.

Table 1

Flyer for the Adoption Packet, as Printed

Part of the flyer	Text as it appears \|
Headline	Does your new dog's harness actually fit? \|
Body	Most new dogs arrive in a harness that slips or rubs. Bring your dog to Second Paw for a free 15-minute fitting by a trained fitter. We will measure, adjust and show you how to check the fit as your dog grows. \|
Offer	Free fitting, plus 10 percent off the New Adopter Starter Bundle when you bring this flyer within two weeks of adoption \|
Action	Book a fitting: call either store or walk in. East side and west side, open 7 days. \|
Details	Fitting is free with or without a purchase. Offer valid for dogs adopted in the past 14 days. \|

Second Paw Pet Supply is a composite store. Flyer text written for this plan.

What this page is doingThe sample appears first, as the buyer would see it, so the plan can be judged against it.

The AIDA Table

The flyer follows the AIDA sequence, attention, interest, desire and action, a model of how persuasive messages move a buyer that dates to early twentieth-century sales training (Strong, 1925).

Table 2

How the Flyer Moves a New Adopter Through AIDA

Stage	What the flyer does	Why it works for this buyer \|
Attention	Asks a question about the dog's harness	New adopters are anxious about doing things right; a question about fit speaks to that worry \|
Interest	States that most new dogs arrive in a harness that slips or rubs	A specific, believable problem the reader may already have noticed \|
Desire	Offers a free fitting and a lesson in checking fit as the dog grows	Removes the cost and adds lasting value \|
Action	Asks for one step: book a fitting or walk in	A single, easy action within two weeks \|

AIDA stages as applied by the author.

Media and Schedule

Three placements carry the message, drawn from the channel note, which found the store's advantage greatest in the weeks right after adoption.

1. Adoption packet flyer, every adoption, day 0. This is the main placement and reaches every new adopter at the shelter.

2. Follow-up email from the shelter, day 3, for adopters who agree to receive it. The shelter already sends a check-in email; a short line and link to Second Paw's fitting booking adds little to it.

3. In-store sign and staff reminder, ongoing. When a new adopter visits without the flyer, staff offer the same free fitting.

The schedule concentrates effort in the first fourteen days, when the household is still buying basics and has not settled into a routine.

What this page is doingPlacements come from the channel note, so the promotion reaches buyers where they already are.

Compliance Check

The Federal Trade Commission requires that advertising be truthful and not misleading and that advertisers have evidence for their objective claims before making them (Federal Trade Commission, n.d.). The flyer makes four factual claims, and each is checked.

If the fitting log ever showed fewer than half of dogs needing adjustment, the word "most" would have to go. The plan deliberately avoids claims the store cannot prove, such as that a fitted harness prevents injuries or that Second Paw's fitters are the best in Madison. Those would be appealing lines, but the store has no evidence for either, and an unsupported health claim is exactly what the FTC guidance warns small businesses against.

Table 3

Claims in the Flyer and the Evidence Behind Each

Claim	Evidence \|
The fitting is free	Store policy; no purchase required, stated on the flyer \|
A trained fitter performs it	Three staff hold a harness-fitting certificate; at least one is scheduled on every shift \|
Most new dogs arrive in a harness that slips or rubs	Store fitting records from the past six months: 61 of 94 adopted dogs fitted needed a size or adjustment change \|
10 percent off the bundle within two weeks	Point-of-sale code set to expire 14 days after the adoption date on the shelter receipt \|

Evidence held by the store; figures from the composite store's fitting log.

What this page is doingEvery factual claim is matched to evidence the store holds, which is what truthful advertising requires of a small business.

Measuring the Plan

The store will count flyers redeemed, fittings booked from the shelter email and bundles sold with the flyer discount. Kotler and Armstrong (2018) note that small promotions are easiest to judge when each placement has its own tracked response, which is why the flyer and the email carry different booking codes.

References

Federal Trade Commission. (n.d.). Advertising FAQ's: A guide for small business. https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Strong, E. K. (1925). The psychology of selling and advertising. McGraw-Hill.

MRKT 3001 Week 8 instructions, in plain terms

In Week 8 you create one promotional piece and the plan around it. Show the piece as the buyer would see it. Explain how it moves the buyer through a model such as AIDA, stage by stage, and why each element suits your target buyer. Choose two or three placements drawn from your channel work and give a simple schedule. List every factual claim in the message and the evidence that makes it true, following the Federal Trade Commission's guidance on truthful advertising. Close with how you will measure the response to each placement separately.

How this MRKT 3001 Week 8 example is built

The plan reproduces the flyer's headline, body, offer, action and fine print in a table. An AIDA table explains each stage, citing Strong for the model. The media section names the adoption packet on day 0, a shelter email on day 3 and an ongoing in-store reminder, concentrating effort in the first two weeks. The compliance section, citing the Federal Trade Commission, lists four claims and their evidence, including 61 of 94 recent fittings that needed adjustment, and explains why claims about preventing injuries were left out. The measurement section uses separate booking codes for the flyer and email, citing Kotler and Armstrong.

Where the marks sit in the MRKT 3001 Week 8 rubric

Promotion plans are graded on the quality and fit of the creative for the chosen buyer, the logic of the plan and the integrity of the claims. The piece should speak directly to the target buyer's situation. The AIDA analysis should explain why each element works for this buyer, not just label parts. Placements should follow from earlier channel work and be scheduled sensibly. A strong compliance check lists every factual claim and its evidence, and removes claims that cannot be supported. Measurement that separates placements lets the business learn what works. Plans built on vague claims or placements unrelated to the buyer's path fall short.

MRKT 3001 Week 8 help from the desk

Write your piece from the buyer's point of view: what worry or question do they have right now? Use that as the headline. Add one specific, believable fact, one clear offer and one action. Then check each factual statement: could you prove it if asked? If not, change it or remove it. Choose placements where your buyer already is at the moment they need you, and give each its own tracking code. Common weaknesses are generic headlines, several competing actions and claims the business cannot support. If you are drafting your own promotional piece, send it to us and we can review it against AIDA. Keep the piece short enough to read in ten seconds, because that is often all the attention a new buyer gives it. One question, one fact, one offer and one action is plenty.

Get a MRKT 3001 Week 8 example written to your instructions

Send your Week 8 promotion prompt with the rubric attached, and a plan with its sample message, AIDA table and claim check comes back within 24 to 48 hours; nothing is charged for a first one. Include your positioning sentence and channel note if they exist, and the message stays pointed at that group.

More MRKT 3001 papers and BS in Business Administration samples

MRKT 3001 Week 8 questions, answered

Where can I find a free MRKT 3001 Week 8 sample paper?

The flyer, the AIDA table, the schedule and the compliance check are posted below for free.

What does the MRKT 3001 Week 8 flyer offer?

A free 15-minute harness fitting for newly adopted dogs, plus 10 percent off the starter bundle within two weeks of adoption.

How does the flyer use AIDA?

A question about harness fit earns attention, a common problem builds interest, the free fitting creates desire and booking is the single action.

Where does the promotion run?

In the shelter's adoption packet, in a shelter follow-up email on day 3 and through in-store reminders.

How is the claim that most new dogs need adjustment supported?

By the store's fitting log: 61 of 94 adopted dogs fitted in six months needed a size or adjustment change.