MGMT 8805M Week 9 Peer Reply Example

Course	MGMT 8805M Agile and Disruptive Innovation Management
Week	Week 9
Paper type	Peer reply
Length	About 390 words, 3 pages
Format	Discussion reply, APA 7 citations
School	Walden University
Program	PhD in Management
Updated	October 2026

Free sample paper for MGMT 8805M Week 9

Week 9 Discussion: Testing Classmates' Disruption Cases

The Assumption Each Story Needed: Two Replies Naming What a Streaming Incumbent and a Regional Airline Had to Believe for Classmates' Disruption Cases to Work, Showing the Cases Never Tested It and Pointing to the Data That Could

Response to Keisha

Keisha, your post argues that "a free, ad-supported streaming service disrupted the paid subscription leader by starting with viewers who would never pay." Your story needs the incumbent to have believed that ad-supported viewers would stay a separate, low-value market that would never overlap with its subscribers. That belief is what made ignoring them rational.

The case as written never tests it. It shows that the entrant gained viewers, but not whether those viewers were nonconsumers, people who had never subscribed to anything, or former subscribers trading down. Christensen et al. (2015) made the same distinction when they argued that a ride-hailing company did not fit the theory, because it began with mainstream customers rather than at the low end or with nonconsumers. If the free service's early viewers were mostly lapsed subscribers, your case looks more like price competition than disruption.

Viewer survey data on prior subscription status, which the entrant reported to advertisers in its first two years, would test the assumption. Would you be willing to look for it?

What this page is doingThe reply opens with the classmate's claim in the classmate's own terms, so the reader knows exactly what is being tested.

Response to Owen

Owen, you claim that "a regional low-fare airline disrupted the legacy carrier by serving routes the legacy carrier found unprofitable." Your story needs the legacy carrier to have assumed that the low-fare airline's cost advantage could not carry over to its profitable hub routes, so that conceding the small routes cost nothing.

Your case shows the routes the entrant took, but not whether its costs per seat-mile rose as it moved toward larger airports. Adner (2002) argued that an entrant's ability to move upmarket depends on how far the low-end and mainstream segments' requirements overlap; if hub passengers demand services that raise the entrant's costs, the overlap is small and the legacy carrier's assumption was sound. Danneels (2004) also warned that a technology or model is often called disruptive only after it has succeeded.

The entrant's filed cost data by route type, published in its annual reports, would show whether its advantage held at larger airports. If it did, the legacy carrier's assumption failed; if not, your case may describe a niche carrier rather than a disruptor.

What this page is doingThe second reply follows the same order, claim, assumption and missing test, so the two can be compared.

References

Adner, R. (2002). When are technologies disruptive? A demand-based view of the emergence of competition. Strategic Management Journal, 23(8), 667-688. https://doi.org/10.1002/smj.246

Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44-53.

Danneels, E. (2004). Disruptive technology reconsidered: A critique and research agenda. Journal of Product Innovation Management, 21(4), 246-258. https://doi.org/10.1111/j.0737-6782.2004.00076.x

The Walden MGMT 8805M Week 9 instructions

Week 9 asks you to reply to two or three classmates' disruption cases. Open each reply by quoting or closely paraphrasing the classmate's central claim. Then name the assumption the incumbent had to hold for that claim to work, the belief that made ignoring the entrant rational. Show that the case, as written, never tested the assumption. Point to specific data that could test it, such as survey results, cost filings or customer records. Use published research to explain why the assumption matters. Write in a tone that is precise and open to being answered, not dismissive. Each reply should be roughly two hundred to two hundred fifty words and should follow the same order so the replies can be compared.

Inside the MGMT 8805M Week 9 example

The first reply quotes Keisha's claim about a free streaming service and names the incumbent's assumption that ad-supported viewers would never overlap with subscribers. It notes the case never shows whether early viewers were nonconsumers or lapsed subscribers, citing Christensen, Raynor and McDonald on the ride-hailing example. It points to viewer surveys the entrant gave advertisers. The second reply quotes Owen's airline claim and names the legacy carrier's assumption that the entrant's cost advantage would not carry to hub routes. It uses Adner on demand overlap and Danneels on hindsight labeling, and points to the entrant's filed cost data by route type. Each reply ends with a question or test the classmate can act on.

Reading the MGMT 8805M Week 9 rubric

Graders reward replies that state the classmate's claim accurately and identify an incumbent assumption that the claim truly depends on. The reply should show where the case fails to test that assumption, using the classmate's own evidence. Pointing to specific, obtainable data is expected; vague calls for more research earn less. Research should be cited accurately and used to explain why the assumption matters. A consistent order across replies and a respectful, answerable tone count. Replies that simply agree, restate the theory or reject the classmate's case without naming the untested assumption score in the middle. Correct citations complete the grade, and replies far over the word range lose focus.

MGMT 8805M Week 9 help from the desk

Read each classmate's case and ask what the incumbent must have believed to let the entrant grow. That belief is usually about customers, costs or how markets overlap. Then check whether the case shows evidence on that belief; often it does not. Think about what data, available in filings, surveys or industry reports, would show whether the belief was correct. Use a source that explains why the belief matters to the theory. Quote the classmate briefly at the start so there is no confusion about what you are answering. A tutor can help you learn to identify incumbent assumptions in a case, and the two replies above show the full pattern in a short space.

Get a MGMT 8805M Week 9 example written to your instructions

Paste the Week 9 reply instructions and rubric, along with the classmate posts you are answering if you can share them, and replies come back in 24-48h, with the first set free. Say how many replies are required. Whatever the sample says to its classmates, yours will be talking to real ones with different cases.

More MGMT 8805M papers and PhD in Management samples

MGMT 8805M Week 9 questions, answered

Where can I find a free MGMT 8805M Week 9 sample paper?

Two complete Week 9 replies, on a streaming service and a regional airline, appear above as the sample.

What move does each MGMT 8805M Week 9 reply make?

It names the assumption the incumbent had to hold, shows the case never tested it and points to data that could.

Why did Christensen, Raynor and McDonald say the ride-hailing firm did not fit?

Because it began by serving mainstream customers rather than the low end or nonconsumers.

What data could test the airline case?

The entrant's filed cost data by route type, showing whether its cost advantage held at larger airports.

How long should each Week 9 reply be?

Roughly two hundred to two hundred fifty words.