PUBH 8132 Week 6 Cost Memo Example

Course	PUBH 8132 Communication and Social Marketing Strategies for Public Health Leaders
Week	Week 6
Paper type	Cost memo
Length	About 680 words, 4 pages
Format	Memo, APA 7 citations
School	Walden University
Program	PhD in Public Health
Updated	October 2026

Free sample paper for PUBH 8132 Week 6

Memorandum

To: Director of Health Promotion, Brightwater County Health Department

From: Social Marketing Fellow (doctoral student)

Date: Month Day, Year

Re: Nonmonetary costs of the chick brooding behavior and how to reduce them

Why Count Nonmonetary Costs

The offer for First-Flock Families in the composite county of Brightwater, already lowers the money cost of garage brooding with a subsidized kit. But in social marketing, price includes every cost the audience bears, not only dollars (Lee & Kotler, 2019). Interviews at farm stores suggest that the costs most likely to stop families are effort, time and standing with the people around them. This memo counts each and proposes how the offer can lower it.

What this page is doingSaying that money is already handled focuses the memo on the costs most likely to be ignored.

Effort

Setting up a brooder in a garage takes more work than putting a box in the kitchen: clearing space, running a safe power source, checking temperature and keeping out pets and drafts. Several parents said they did not know how to set up heat safely and feared a fire. The kit's heat plate and a one-page setup sheet with photos reduce this cost. A short demonstration by store staff at the point of sale would reduce it further.

Time

Chicks need checking several times a day. In the kitchen, that happens in passing; in the garage, it means separate trips, often in cold weather. Families estimated 10 to 20 extra minutes a day for four to six weeks. The offer cannot remove this cost, but the visiting-hour card can bundle checks into one or two family visits, turning a chore into a routine.

Standing With Children

The cost several parents named first was disappointing their children. One mother said, "They want the chicks where they can see them, and I'm the one who has to say no." This cost is real and recurring. The visiting-hour card helps by giving children something to look forward to, and the store's endorsement helps by making the rule the store's advice rather than a parent's whim.

Standing With a Partner

In some households, one partner bought chicks over the other's doubts. Asking that partner to also manage a garage setup adds friction. Materials will be addressed to the whole household rather than to "mom" or "dad," and the week-two text will thank the family, not one person.

Standing With Neighbors and Friends

Some families feared looking overcautious or unskilled, especially in rural areas where keeping chicks indoors is common. Others worried that a visible setup in an open garage would invite comments. The strategy will feature local families and farm store staff, not health officials, in materials, so that garage brooding looks like normal practice among experienced keepers.

Table 1

Nonmonetary Costs and How the Offer Lowers Them

Cost	Who bears it	How the offer lowers it \|
Effort and fear of fire	Parent setting up	Heat plate kit, photo sheet, store demonstration \|
Time and cold trips	Parent and children	Visiting-hour routine combines checks \|
Children's disappointment	Parent	Scheduled visits; store presents the rule \|
Partner friction	Household	Materials addressed to the whole household \|
Looking overcautious	Family	Local keepers and store staff as messengers \|

Note. Costs identified from composite farm store interviews.

Which Cost Matters Most

Of the five costs, children's disappointment came up most often and with the most feeling. It is also the one the health department is least able to address directly, which is why the strategy leans on store staff and local keepers to make garage brooding feel normal, and on the visiting routine to give children something in return.

Why It Matters

National outbreak data show that young children bear most of the harm from live poultry Salmonella and that keeping poultry inside the home was common among patients (Basler et al., 2016). Observational research found that flock owners' practices often fall short of what they know (Kauber et al., 2016). If the strategy lowers only the money cost, the other costs will keep chicks in the kitchen.

Recommendation

Add a store demonstration and photo setup sheet to the offer, address all materials to the household and use local keepers as messengers.

References

Basler, C., Nguyen, T.-A., Anderson, T. C., Hancock, T., & Behravesh, C. B. (2016). Outbreaks of human Salmonella infections associated with live poultry, United States, 1990-2014. Emerging Infectious Diseases, 22(10), 1705-1711. https://doi.org/10.3201/eid2210.150765

Kauber, K., Fowler, H., Lipton, B., Meschke, J. S., & Rabinowitz, P. (2016). Salmonella knowledge, attitudes and practices: A survey of backyard poultry owners residing in Seattle, Washington and the surrounding area. Zoonoses and Public Health, 64(1), 21-28. https://doi.org/10.1111/zph.12274

Lee, N. R., & Kotler, P. (2019). Social marketing: Behavior change for social good (6th ed.). Sage.

PUBH 8132 Week 6 instructions, in plain terms

Pricing tasks want the full price of a behavior for the audience, including time, effort, psychological and social costs as well as money, and to explain how the strategy will reduce them. Prompts usually require evidence for each cost, often from interviews, and a specific response. A memo with a cost table is common. Instructors reward memos that name concrete costs in the audience's own words, identify who in a household bears each one and propose reductions that fit the offer. Recognizing that some costs cannot be removed, only lessened or bundled, shows realism that graders value. Some instructors also ask students to rank costs by how often the audience mentions them.

How this PUBH 8132 Week 6 example is built

The memo explains that money is already handled and turns to nonmonetary costs. Five sections cover effort, time, standing with children, standing with a partner and standing with neighbors, each with interview evidence and a response. A table pairs costs, who bears them and how the offer lowers them. A section names the cost that matters most. A closing section links the analysis to outbreak and observational evidence and recommends additions to the offer. Each cost section quotes or paraphrases what families said, keeping the analysis grounded in their words. The recommendation adds only what the analysis showed was missing.

PUBH 8132 Week 6 rubric: what earns full marks

Graders evaluate the completeness of the cost analysis, the use of audience evidence and the fit of proposed responses. Credit is highest when costs are specific and attributed to particular people. Responses should be practical and tied to the offer. Prioritizing the most important cost shows judgment. Acknowledging costs that cannot be removed earns credit. Memo format and accurate citations are expected. Memos that consider only money, or that list costs without responses, usually score lower. Memos that address materials to the whole household, or change messengers to reduce social cost, show that cost analysis can reshape communication as well as the offer. Graders also reward a clear statement of which cost the strategy can only bundle, not remove.

PUBH 8132 Week 6 help: mistakes that cost marks

Students often forget social costs. Ask your audience what would be hard about the behavior, and listen for words about other people. Note who bears each cost. Decide which cost is largest. Match each with a response, and admit which ones you can only reduce. Send your behavior and interview notes for a cost memo built around them. Interview more than one member of a household if you can; partners and children often name different costs. Keep a list of exact phrases people use, since they make strong evidence. Revisit the cost list after the first weeks of the campaign. Note which costs fall on children. Before you submit, check that each channel you chose reaches the segment at the moment the behavior is decided.

Get a PUBH 8132 Week 6 example written to your instructions

Mention the behavior, the segment and any costs your section has already identified, add the prompt and rubric, and the register is built around them. The first register is covered by the desk and returned in 24 to 48 hours. Households, spouses and neighbors described are invented; no one's home or finances appear.

More PUBH 8132 papers and PhD in Public Health samples

PUBH 8132 Week 6 questions, answered

Where can I find a free PUBH 8132 Week 6 sample paper?

The whole Week 6 memo appears above, counting the nonmonetary costs of garage brooding.

What is price in social marketing?

Everything the audience gives up to adopt a behavior, including money, time, effort and social standing.

Which cost matters most here?

Disappointing children who want the chicks close, named most often and with the most feeling.

How does the offer reduce effort?

With a heat plate kit, a photo setup sheet and a demonstration by store staff.

Why use local keepers as messengers?

So garage brooding looks like normal practice among experienced people rather than an official rule.