PUBH 8132 Week 5 Offer Design Example

Course	PUBH 8132 Communication and Social Marketing Strategies for Public Health Leaders
Week	Week 5
Paper type	Offer design brief
Length	About 620 words, 5 pages
Format	APA 7 student paper
School	Walden University
Program	PhD in Public Health
Updated	October 2026

Free sample paper for PUBH 8132 Week 5

Something Families Can Say Yes To: An Offer Design Using Three Levels of Product to Package Garage Brooding for First-Flock Families in a Composite County, From the Core Benefit to a Discounted Kit and a Week-Two Check-In

Student Name

Walden University

PUBH 8132: Communication and Social Marketing Strategies for Public Health Leaders

Instructor Name

Month Day, Year

What this page is doingThe title defines an offer by what the audience can accept, which is the test the three product levels are designed to pass.

The Three Levels

Lee and Kotler (2019) describe a social marketing product at three levels: the core product, the benefit people will experience; the actual product, the specific behavior and any goods that make it possible; and the augmented product, the extra services that help people adopt and keep the behavior. This design applies the three levels to the offer Brightwater County, an invented county, would put before its priority segment, parents of small children bringing home a first batch of chicks.

What this page is doingNaming the framework's three levels first gives the reader a map of the design that follows.

Core Product: Chicks the Whole Family Can Enjoy Without Anyone Getting Sick

The core benefit is not "avoiding Salmonella," which families find abstract, but a positive experience: raising chicks with children while keeping the house clean and the children healthy. Formative interviews at farm stores found parents talking about learning, responsibility and fun, not about bacteria. The core product speaks to those goals.

Actual Product: Brooding in the Garage, With a Kit That Makes It Easy

The behavior is keeping chicks in a garage, shed or other space outside the living area until they move to an outdoor coop, and washing hands with soap after every visit. To make the behavior possible, the actual product includes a "Chick Corner" kit sold at a discount at partner farm stores: a heat plate rather than a heat lamp, to reduce fire risk; a sturdy enclosure; a thermometer; and a door hanger with a handwashing reminder. The kit costs about $45 after a $20 county subsidy.

Augmented Product: Visits, Reminders and Help

Three extras support the behavior. A visiting-hour card gives children a set time each day to see and handle chicks, under supervision, with handwashing at the door. A text message from the extension office in week two, when chicks are messiest, offers tips and congratulates families on keeping chicks outside. And a free hatch-day photo, printed at the store when families return for feed, rewards the family and creates a reason to come back.

Table 1

The Offer at Three Levels

Level	Content	What it does for the family \|
Core	Chicks the whole family enjoys, with a clean house and healthy children	Matches why families bought chicks \|
Actual	Garage brooding plus handwashing, made easy by a discounted kit	Removes the main practical barrier \|
Augmented	Visiting-hour card, week-two text, free photo	Keeps children involved and the behavior going \|

Note. Prices and components are illustrative; the county is composite.

Why This Offer

National outbreak data show that keeping poultry inside the home and kissing birds were common among people sickened, and that young children were most affected (Basler et al., 2016). The offer targets exactly those practices, not by forbidding closeness but by moving it to a supervised time and place. It also addresses a gap found in observational research: flock owners often know the risk but do not consistently follow safe practices (Kauber et al., 2016). A kit and a routine make safe practice the default.

How the Offer Will Be Tested

Before spring, the kit, card and text will be shown to ten parents at a farm store. Each will be asked what the offer asks them to do, whether it seems worth it and what would stop them. Anything that puzzles or irritates three or more of the ten gets rewritten.

What the Offer Does Not Include

It does not include free chicks, coops or outdoor housing, which are expensive and would attract people outside the segment. It also does not offer incentives for handwashing alone, since that rival behavior keeps chicks inside.

References

Basler, C., Nguyen, T.-A., Anderson, T. C., Hancock, T., & Behravesh, C. B. (2016). Outbreaks of human Salmonella infections associated with live poultry, United States, 1990-2014. Emerging Infectious Diseases, 22(10), 1705-1711. https://doi.org/10.3201/eid2210.150765

Kauber, K., Fowler, H., Lipton, B., Meschke, J. S., & Rabinowitz, P. (2016). Salmonella knowledge, attitudes and practices: A survey of backyard poultry owners residing in Seattle, Washington and the surrounding area. Zoonoses and Public Health, 64(1), 21-28. https://doi.org/10.1111/zph.12274

Lee, N. R., & Kotler, P. (2019). Social marketing: Behavior change for social good (6th ed.). Sage.

PUBH 8132 Week 5 instructions, in plain terms

Offer design assignments ask students to define the product their strategy will promote, often using the three levels of core, actual and augmented product. Prompts typically require describing each level, explaining how the offer addresses barriers identified earlier and stating what is excluded. A brief with a table of levels is common. Instructors reward offers whose core benefit reflects what the audience values, whose actual product makes the behavior easy and whose augmented services help people keep it up. Offers that consist only of information, or that promise benefits the audience does not care about, typically receive less credit, as do offers that ignore cost. Some sections ask students to price the offer and name who pays each part.

Inside the PUBH 8132 Week 5 example

The brief introduces the three levels with a citation. Separate sections describe the core benefit, framed from formative interviews; the actual product, garage brooding with a subsidized kit; and the augmented product, a visiting card, a timely text and a photo reward. A table summarizes the levels. Sections justify the offer with outbreak and observational evidence, describe a pretest with ten parents and list what the offer leaves out. A pretest section explains how ten parents will react to the kit, card and text before launch. The table places all three levels side by side for quick review.

Where the marks sit in the PUBH 8132 Week 5 rubric

Graders assess whether each product level is clearly defined, whether the offer addresses the audience's barriers and values and whether it is feasible. Credit is highest for a core benefit stated in the audience's terms. The actual product should remove practical obstacles. Augmented services should support maintenance. A pretest plan shows the offer will be checked with the audience. Stating exclusions demonstrates focus. Headings that follow the product levels make the design easy to mark. Offers that state their price after any subsidy, and the barrier each element removes, make the design easy to evaluate. Graders reward core benefits drawn from formative research rather than assumed. Plans to pretest the offer with the audience show the design will be checked before money is spent.

Common PUBH 8132 Week 5 mistakes, and how to avoid them

Students often make the core product the health outcome public health wants. Ask what your audience hopes to get from the activity, and build the core benefit around that. Then identify the main practical barrier and design the actual product to remove it. Add one or two services that help people keep going. Test the offer before launch. For an offer designed around your own audience, send the behavior and the barriers you have found. Price every element of your offer and note who pays. Test the offer with a few people before finalizing it. Cut any element that does not remove a barrier or support upkeep.

Get a PUBH 8132 Week 5 example written to your instructions

Give the segment, the behavior and your exchange findings alongside the prompt and rubric, and the offer is layered for that segment. A first design comes free, ready in 24 to 48 hours. The kit, closing packet and program staff described are hypothetical, and nothing here endorses a real testing product.

More PUBH 8132 papers and PhD in Public Health samples

PUBH 8132 Week 5 questions, answered

Where can I find a free PUBH 8132 Week 5 sample paper?

The Week 5 offer design is laid out above, packaging garage brooding at three product levels.

What are the three levels of a social marketing product?

The core benefit, the actual product or behavior with any goods, and augmented services that support it.

Why use a heat plate instead of a heat lamp?

It lowers fire risk, which several parents named as a reason not to brood in the garage.

What does the augmented product include?

A visiting-hour card for children, a week-two text from the extension office and a free hatch-day photo.

What does the offer leave out?

Free chicks, coops and incentives for handwashing alone, which would attract people outside the segment or keep chicks inside.