| Course | HLTH 4115 Strategic Planning and Marketing in Healthcare |
|---|---|
| Week | Week 7 |
| Paper type | Discussion post with two peer replies |
| Length | About 580 words, 4 pages |
| Format | Discussion post, APA 7 citations |
| School | Walden University |
| Program | BS in Healthcare Administration |
| Updated | October 2026 |
Free sample paper for HLTH 4115 Week 7
Week 7 Discussion: Initial Post
Who the Easy Plan Leaves Out: Price, Medicaid and the Northside Clinic's Second Segment
The easiest plan for our proposed walk-in injury clinic would be built around commercially insured youth sports families. They are concentrated in a few northern ZIP codes, reachable through league sponsorships and school newsletters and well paid for by their insurers. A plan built only for them would leave out the roughly one resident in four in the area who is on Medicaid or uninsured (illustrative figures for a composite county), and in particular the families on the two Medicaid plans that the orthopedic group's clinic does not accept. Those families now take a child with a broken wrist to the emergency department and wait.
My position is that the clinic should contract with every Medicaid plan in the county from opening day, post a single self-pay price for a visit and an X-ray, and apply the hospital's financial assistance policy at the front desk rather than after a bill arrives. This will lower the clinic's average payment per visit. I think it is still the right plan for three reasons. First, it is what the charter asks: a nonprofit hospital must keep a financial assistance policy and publicize it widely (26 U.S.C. § 501(r)), and a new clinic is the place where that publicity reaches people. Second, it fills a real market gap rather than splitting an existing one with the orthopedic group. Third, community benefit spending at tax-exempt hospitals has been criticized for varying widely and for putting little into services aimed at community health needs (Young et al., 2013); a clinic designed around an access gap is a visible answer to that criticism.
I am not claiming the clinic can serve everyone equally. Older adults with falls are deliberately out of scope, and the clinic cannot offer surgeon visits on site. The tension between price and access is real, and the plan resolves it by choosing access for one named group and accepting the cost, rather than by saying the clinic serves all. The course text makes the point that pricing in health care is also a statement about whom a service is for (Berkowitz, 2017).
Reply to Megan H.
Megan, you argued that a clinic that loses money will close, and then it serves no one, so the hospital should open with commercial plans and add Medicaid once the clinic is established. That is a serious point. My concern is that later rarely comes, because a clinic that opens without Medicaid builds its schedule, staffing and reputation around the patients it has. I would rather open with all plans and set a break-even target that assumes the payer mix the market assessment found. If the clinic cannot meet that target, the hospital should know it before opening, not discover it by dropping patients a year in.
Reply to Andre J.
Andre, your proposal for a sliding-scale self-pay price based on income is more generous than my single posted price, and I like the intent. My worry is practical: a sliding scale needs income documents at a walk-in front desk on a Saturday evening, which slows care and may embarrass families. Your post did change one part of my plan. I would combine the single posted price with a one-question screen at check-in, asking whether the family would like information about financial help, and process the hospital's assistance application afterward so it applies to the visit already given.
References
Additional requirements for certain hospitals, 26 U.S.C. § 501(r) (2023).
Berkowitz, E. N. (2017). Essentials of health care marketing (4th ed.). Jones & Bartlett Learning.
Young, G. J., Chou, C. H., Alexander, J., Lee, S. Y. D., & Raver, E. (2013). Provision of community benefits by tax-exempt U.S. hospitals. New England Journal of Medicine, 368(16), 1519-1527. https://doi.org/10.1056/NEJMsa1210239
HLTH 4115 Week 7 instructions, in plain terms
This discussion generally asks whom a marketing plan built around the easiest segment would leave out, and what position you take on price and access as a result. Name the group that would be left out, with figures if you have them. Take a clear position on how the service will be priced and who can use it, and support it with evidence, including the obligations of a nonprofit hospital where relevant. Admit what your position costs and what it cannot do. Avoid resolving the tension with a statement that the service will serve everyone. In replies, answer financial objections with specifics, and test classmates' alternatives against how the service will actually run.
How this HLTH 4115 Week 7 example is built
The opening describes the easy plan built around commercially insured sports families and names the one resident in four it would leave out. The second paragraph states the position, every Medicaid plan, one posted price and assistance at the front desk, and supports it with 26 U.S.C. 501(r), the market gap and Young and colleagues on community benefit spending. The third admits the clinic cannot serve everyone, leaves older adults with falls to the emergency department and cites Berkowitz on pricing as a statement of whom a service is for. The reply to Megan argues that adding Medicaid later rarely happens and proposes a break-even test before opening. The reply to Andre explains the problem with a sliding scale at a walk-in desk and adopts a one-question screen.
Where the marks sit in the HLTH 4115 Week 7 rubric
Instructors reward posts that name exactly who would be left out and take a position with evidence behind it. Credit goes to arguments that connect price and access to the nonprofit charter, to market gaps found earlier and to research on community benefit. Admitting the cost of the position, and what it cannot do, shows judgment. Posts that resolve the tension with a slogan about serving everyone score lower than those that make a choice. Credit for the replies depends on meeting objections with specifics and whether they test a classmate's alternative honestly, adopting what works. Staying within the thread's length, labeling illustrative figures and citing statutes and articles correctly complete the expectations.
Common HLTH 4115 Week 7 mistakes, and how to avoid them
Posts on price and access often state that everyone deserves care and stop there, or argue that the hospital must cover costs and so cannot serve the uninsured. Neither engages the specific service. Others propose generous policies without asking how they would work at a busy front desk. Name the group your plan would leave out, then write down what that group would need from the service to use it. Check whether your hospital's financial assistance policy would apply. Then decide what you are willing to give up to include them. When you want a model built on your own service, one of our writers will compose a post that names who is left out and argues a position on price and access.
Get a HLTH 4115 Week 7 example written to your instructions
Whatever tension a prompt actually poses becomes the position, with one mechanism traced and the counterargument left standing at full strength. Send the prompt and the rubric your classroom posted, and the first custom sample comes back inside 24-48h at no charge. Nothing here is clinical or financial guidance for a real patient population; it is coursework about a marketing argument.
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HLTH 4115 Week 7 questions, answered
Where can I find a free HLTH 4115 Week 7 sample paper?
You can read the complete price and access post and both replies on this page free.
Who would the easy plan leave out in the HLTH 4115 Week 7 post?
Residents on Medicaid or uninsured, roughly one in four in the area, especially families on two plans the orthopedic group does not accept.
What position does the post take on price and access?
Contract with every Medicaid plan from opening day, post one self-pay price for a visit and an X-ray and offer financial assistance at check-in.
What evidence supports the position?
The financial assistance duty in 26 U.S.C. 501(r), the market gap found earlier and research on community benefit spending by tax-exempt hospitals.
How do the replies change the plan?
The writer proposes a break-even test before opening and adds a one-question financial help screen at check-in from a classmate's sliding-scale idea.