DDBA 8531 · Week 10

DDBA 8531 Week 10 account plan example

Seminar in B2B Marketing Walden University Free custom sample in 24 to 48h

An account plan earns its name only when every meeting in it has a guest list. The Week 10 plan in DDBA 8531 lays out a warehouse software sale to a regional logistics firm stage by stage, from problem framing to the review after go-live, and names for each stage the buyer's participants, the seller's attendees, the question that stage must settle and the evidence that it has.

What this page holds

Buyer-side attendees are named at every meeting of the Week 10 account plan in DDBA 8531, which also shows where each veto holder first enters the sale. Searches like "ddba 8531 week 10 assignment example", "ddba8531 week 10 sample" and "ddba 8531 week 10 example" land here.

What a finished DDBA 8531 Week 10 account plan looks like

Four to five pages with a stage table at the center and a short narrative on each side. The opening narrative summarizes the account: a logistics firm with five warehouses replacing spreadsheets and an aging inventory system. The table has eight rows, one per stage, and columns for target date, buyer participants by function, seller attendees, the question the stage settles, and the exit evidence. Stages follow the buyphases in Robinson, Faris and Wind's buygrid, from recognizing the need through proposal evaluation to reviewing supplier performance after go-live. The table shows the information security manager entering at stage four and the chief financial officer at stage six. The closing narrative marks the two stages where the sale is most likely to stall and states what the seller does if either one slips.

How a DDBA 8531 Week 10 example is structured

Stages are anchored to the buyer's process rather than the seller's pipeline, which is why the buygrid supplies the names. Each row is filled in the same order: the question the stage must settle, then who on the buying side can answer it, then who from the seller should attend, then the evidence showing the stage is complete. Buyer participants are carried over from the buying center map built earlier in the term, so the plan and the map agree on who holds each role. Veto holders are marked where they first appear, since a security review arriving late with objections is a common way for software sales to stall. The post-sale stages follow Dwyer, Schurr and Oh's phase model, in which a relationship moves from exploration to expansion, so the plan continues past signature into the first performance review.

Stages from the buyer's process

Need recognition, requirements, supplier search, proposal, evaluation, selection, implementation, performance review. The stage names come from the buygrid, which keeps the plan anchored to how the logistics firm decides rather than to the seller's pipeline.

A guest list for every stage

Operations director and warehouse supervisors at requirements; information security at supplier search; the chief financial officer at selection. Each row names buyer and seller attendees, so nobody arrives at a meeting whose purpose they do not know.

The question each stage settles

Can the system handle five sites on one license? Does it meet the firm's data retention policy? Each stage has one question and one piece of evidence showing it has been answered.

Veto holders marked on entry

Information security enters at stage four, before proposals, rather than at signing. The plan flags that entry point and schedules a technical review early, because an objection raised late would restart evaluation.

Past the signature

Implementation and a first-quarter performance review close the table. Following Dwyer, Schurr and Oh, the plan treats the review as the start of an expansion phase, with the next purchase already in view.

Where marks go in DDBA 8531 Week 10

Named participants at every stage carry the most weight, and a plan listing stages with no attendees reads as a sales process template rather than an account plan. Graders check each stage for its question and its exit evidence, since a stage with neither cannot be completed or missed. Veto holders placed at their real entry point earn the seminar credit, and a plan that introduces information security only at contract signing has missed a common failure. Consistency with the earlier map is checked, so a role appearing under a different name or function loses points. The post-sale stages are read for whether the plan treats the account as a relationship. The stall analysis is scored on specificity: which stage, which participant, what the seller does next.

Get a DDBA 8531 Week 10 example written to your instructions

Send the account details or scenario, the buying center map if you built one, and the Week 10 prompt and rubric. An eight-stage plan with named participants, exit evidence and a stall analysis returns within 24 to 48 hours; the first costs nothing. Participants are listed by function, so the plan fits whichever account you are actually assigned.

DDBA 8531 Week 10 questions, answered

How many stages should the account plan have?

Enough to match how the buyer actually decides, commonly six to eight. The buygrid's eight phases are a useful default, and some can be merged for simpler purchases. What matters is that each stage has a question, participants and exit evidence. A plan with twelve stages and no attendees is weaker than one with six that are fully specified.

Should the plan include the seller's own team?

Yes, by function: account manager, solutions engineer, implementation lead, an executive sponsor for senior meetings. Matching seller attendees to buyer participants is part of the plan's logic, since a chief financial officer meeting a junior representative signals something the seller may not intend. Names are unnecessary; roles and responsibilities are what the rubric examines.

How does the account plan connect to earlier weeks?

It draws directly on them. The buying center map supplies the participants, the tender or requirements analysis supplies the questions, the value case supplies the evidence for the finance stage, and the risk memo explains what each participant needs to feel safe. A plan that contradicts those earlier documents loses consistency marks, so check roles and figures against them.