| Course | BUSI 4003 Marketing Strategies for Small Business |
|---|---|
| Week | Week 6 |
| Paper type | Channel comparison |
| Length | About 850 words, 6 pages |
| Format | APA 7 student paper |
| School | Walden University |
| Program | BS in Business Administration |
| Updated | October 2026 |
Free sample paper for BUSI 4003 Week 6
Paid Social Ads or Coworking Space Demonstrations? Comparing Two Ways to Reach Remote Workers for a Pottery Studio's Midday Classes on Cost, Reach, Effort and Measurability, and Recommending the One That Can Be Counted
Student Name
Walden University
BUSI 4003: Marketing Strategies for Small Business
Instructor Name
Month Day, Year
Paid Social Ads or Coworking Space Demonstrations? Comparing Two Ways to Reach Remote Workers for a Pottery Studio's Midday Classes on Cost, Reach, Effort and Measurability, and Recommending the One That Can Be Counted
The Decision
Riverbend Clay Studio, the composite West Asheville pottery studio in this course, has about $1,200 to spend in the six weeks before its first weekday midday class series starts in March 2028. The target is the buyer defined earlier: a remote worker new to the city who wants a regular, screen-free break with a small group. Two channels could reach her. The first is paid social media advertising, short video ads shown to people in their late twenties to forties who live within five miles of the studio. The second is demonstrations at three coworking spaces, each a free half-hour wheel demonstration at lunch, with flyers and a member discount code. This paper compares them and recommends one.
Evidence From Small Tests
In December, the studio ran a two-week test of each. A $200 paid social campaign produced about 14,000 impressions within five miles of the studio, 210 clicks to the booking page and 3 course sign-ups. A single lunchtime demonstration at the largest coworking space drew 14 members, and 5 of them signed up for a course within two weeks.
The Comparison
Table 1
Two Channels Compared for the March Series
| Criterion | Paid social ads | Coworking demonstrations | |
|---|---|---|
| Cost for six weeks | $1,200 in ad spend | About $885: materials, instructor time, flyers and discounts | |
| Reach into the target segment | Wide: thousands of nearby people in the age range, most not remote workers | Narrow: about 750 coworking members, most of them remote workers | |
| Expected sign-ups | About 12 to 18, if the test rate holds at larger spend | About 12 to 15, if the pilot rate holds at the other spaces | |
| Cost per sign-up | About $67 to $100 | About $59 to $74 | |
| Effort | Low: an afternoon to set up, a weekly check | High: three weekday demonstrations, owner and instructor present | |
| Measurability | Clicks are counted, but whether the ad caused a sign-up is uncertain | Each space has its own discount code, so sign-ups are counted directly | |
Riverbend Clay Studio and its test results are composite.
Reading the Comparison
On cost per sign-up the two are close, and the small tests are too small to call a winner. Reach favors the ads in volume but not in fit: most people who saw the ads were not remote workers, and only a few hundred households in the area match the buyer profile. The coworking spaces gather those people in three rooms.
Effort favors the ads. Demonstrations take the owner and an instructor away from the studio for three lunch hours, and that time has a cost the table does not show.
Measurability is where the two separate. With ads, the studio can count clicks and sign-ups that came through the ad's link, but it cannot easily tell whether those people would have signed up anyway after seeing a friend's post. Even firms running many experiments struggle to pin down what their ads return (Lewis & Rao, 2015), because the effect of ads is small relative to the natural variation in sales. Blake et al. (2015) found that paid search ads for a well-known brand mostly reached people who would have bought anyway. For a small studio running one campaign, the uncertainty is greater still. Coworking demonstrations, by contrast, come with their own discount codes, so every sign-up is counted, and the studio can see which space produced students.
What a Fair Test Would Look Like
The December tests were small and not run at the same time, so they cannot settle the question. A fairer comparison would run both channels in the same three weeks, give the ads their own discount code so their sign-ups are counted the same way as the demonstrations, and hold back the ads from a randomly chosen half of the nearby postal codes to see whether sign-ups there are any lower. That design is more than a small studio usually attempts, but a simple version, separate codes and the same weeks, costs nothing extra and will be used for the summer series.
Recommendation
Spend the March budget on coworking demonstrations at three spaces, and keep a small amount, about $150, for paid social ads aimed only at people who have visited the booking page, as a reminder.
What Dropping the Other Channel Costs
Choosing demonstrations gives up reach to the remote workers who never use a coworking space, which is most of them. Census survey figures put the county's work-from-home share near one worker in six (U.S. Census Bureau, 2025), far more people than the 750 coworking members. If the midday classes prove popular, the studio will need a way to reach the rest, and paid social ads, measured with a holdout test, are the obvious next step. The recommendation is a choice for this first series, made because the studio needs to learn which buyers actually come before it spends to reach more of them.
References
Blake, T., Nosko, C., & Tadelis, S. (2015). Consumer heterogeneity and paid search effectiveness: A large-scale field experiment. Econometrica, 83(1), 155-174. https://doi.org/10.3982/ECTA12423
Lewis, R. A., & Rao, J. M. (2015). The unfavorable economics of measuring the returns to advertising. Quarterly Journal of Economics, 130(4), 1941-1973. https://doi.org/10.1093/qje/qjv023
U.S. Census Bureau. (2025). American Community Survey 5-year estimates, 2020-2024: Tables B01001 and B08301, Buncombe County, North Carolina [Data set]. https://data.census.gov/
The Walden BUSI 4003 Week 6 instructions
Week 6 asks you to compare two ways of reaching your defined buyer and recommend one. Describe each channel concretely, with what would be done and for how long. Estimate the cost of each, the reach into your target segment (not just total reach), the likely results, the effort required and how the results would be measured. A table makes the comparison clear. Use any test data you have, and say how reliable it is. Then recommend one channel and explain the deciding factor. The rejection matters as much as the choice: state what dropping the other channel costs and when you would revisit it. Readings on advertising measurement or channel choice should support the reasoning. Two to four pages is typical.
Inside the BUSI 4003 Week 6 example
The paper sets the decision: a $1,200 budget for six weeks before the March midday series. It reports December tests: $200 of ads produced 14,000 impressions, 210 clicks and 3 sign-ups, and one demonstration drew 14 people and 5 sign-ups. A table compares the channels on six criteria. The reading notes that cost per sign-up is similar, reach favors ads in volume but not in fit, effort favors ads and measurability favors demonstrations, citing Lewis and Rao and Blake and colleagues on why ad effects are hard to measure. A section designs a fairer test with separate codes and the same weeks. The recommendation favors demonstrations with a small reminder budget, and the cost of dropping wider ads is tied to the county's work-from-home share from the U.S. Census Bureau.
Where the marks sit in the BUSI 4003 Week 6 rubric
Graders want both channels held to identical criteria, with costs and outcomes drawn from evidence, not optimism. Reach should be measured against the target segment, since total reach can mislead. Effort and measurability count, especially for a small business with little time and a need to learn what works. The recommendation should identify the deciding factor and acknowledge where the other channel is stronger. Stating what is lost by dropping a channel, and when it would be reconsidered, separates strong papers from those that simply favor one option. Using test data honestly, including its limits, earns credit. Readings should support claims about measurement or channel effectiveness.
BUSI 4003 Week 6 help from the desk
Define each channel precisely: what you would do, for how long and at what cost. Estimate how many of your target buyers each would reach, not just how many people. Use any small tests you can run, even a week of ads or one event, and report the numbers. Build a table with cost, reach, likely results, effort and measurability. Decide which criterion matters most for your situation and say so. Then write what you give up by not choosing the other channel. Weak comparisons favor one channel from the start, use national averages instead of local tests or ignore measurability. Others recommend both. If you would like a model channel comparison for a small business, share its budget, buyer and two channel options.
Get a BUSI 4003 Week 6 example written to your instructions
Handed the Week 6 prompt and rubric, the desk returns a costed comparison inside 24 to 48 hours, first comparison free. The two channels can be set by the assignment or left to the sample, which then picks a pair that genuinely competes for the same money. Current published rates used wherever they exist.
More BUSI 4003 papers and BS in Business Administration samples
- BUSI 4003 Week 1: Advertisement Analysis Post
- BUSI 4003 Week 2: Single Buyer Customer Profile
- BUSI 4003 Week 3: Competitor Market Scan
- BUSI 4003 Week 4: Brand Positioning Statement
- BUSI 4003 Week 5: Targeting Audit Peer Replies
- BUSI 4003 Week 7: Marketing Message Draft
- BUSI 4003 Week 8: Marketing Budget Spend Plan
- BUSI 4003 Week 9: Campaign Calendar Outline
- BUSI 4003 Week 10: Campaign Results Measures
- BUSI 4003 Week 11: Small Business Marketing Plan
- BUSI 4002 Week 6: Business Plan Market Section
- BUSI 3016 Week 6: Quarterly Budget Memo
- BUSI 3014 Week 6: Descriptive Statistics Summary
- BUSI 3010 Week 6: Quality Defect Memo
BUSI 4003 Week 6 questions, answered
Where can I find a free BUSI 4003 Week 6 sample paper?
The full channel comparison, with its test results and comparison table, is printed below and free to read.
Which channels does the BUSI 4003 Week 6 example compare?
Paid social media ads to nearby adults and lunchtime demonstrations at three coworking spaces.
What did the small tests show?
$200 of ads produced 3 sign-ups from 210 clicks; one demonstration produced 5 sign-ups from 14 attendees.
What decided the recommendation?
Measurability: each coworking space has its own discount code, while ad effects are hard to separate from sign-ups that would have happened anyway.
What is lost by choosing demonstrations?
Reach to the many remote workers who never use a coworking space, which wider ads could address later.